https://crookedcowcreamery.com
Web Design
Graphic Design
Logo Animation
Logo Redesign
Crooked Cow Creamery
— Website Re-design
Overview
Cooked Cow Creamery approached me after feeling dissatisfied with a templated website delivered by a third-party design agency. While their product and personality were strong, the site lacked visual cohesion, brand clarity, and emotional appeal. My task was to realign the digital presence with their quirky, locally-loved ice cream identity—making it vibrant, inviting, and unique to them.
Client
Crooked Cow Creamery
Year
2025
Creative Goals
- Establish a cohesive and flexible brand system tailored to a playful, modern ice cream shop
- Elevate customer perception with a custom-designed web experience that feels handcrafted
- Integrate animated brand elements to delight users and build emotional connection
- Preserve existing text content while reimagining layout, tone, and visual hierarchy
- a web optimized lottie animation promoting their foodtruck -
- animated version of their refreshed logo -
Key Elements
- Refreshed logo + Lottie animation for web & mobile
- New color palette, typography pairings, and brand tone
- Full website redesign (UX + UI) using original text content
- Animated mascot to increase playfulness & visual appeal
- Custom iconography and layout grid to unify brand identity
Execution
The rebrand centered on clarifying and amplifying the creamery’s personality. I developed a custom set of brand guidelines—defining color palettes, typography, logo usage, and tone of voice—to create consistency across digital and print. The original logo was refined and reanimated as a Lottie animation, alongside a new animated version of their mascot.
The new website was built from the ground up using the original written content but reorganized with thoughtful UX, layered visuals, and a responsive, mobile-friendly layout. The final product feels lively and lovable—just like their ice cream
- new animated text logo -
Before
After
