How do y’all Cook Out

Concept

Storyboard

Illustration

Animation

Music

Sound Design

— Branded Animation

Overview

This branded animation was developed as a spec piece targeting Cook Out’s late-night audience, specifically Twitch users active during “real gamer hours.” The ad features three distinct characters—a video game streamer, a student, and a skater—each with a personalized Cook Out tray order that reflects their personality, habits, and lifestyle.

Client

Portfolio

Year

2025

Creative Goals

Capture youth culture through the use of video game, student and skateboard culture.
Blend brand identity with storytelling using humor, energy, and regional familiarity.
Leverage platform relevance by optimizing for Twitch’s fast-paced, visually engaging ad space.

Execution

Each character is introduced with a lower-third-style pop-up that includes their name, custom tray order, and a themed code name (e.g., The Loadout, The Nuggpocalypse).

The spot ends with the tag: “How do y’all Cook Out?”, inviting viewers to see themselves in the brand.