Crooked Cow Creamery

Cooked Cow Creamery approached me after feeling dissatisfied with a templated website delivered by a third-party design agency. While their product and personality were strong, the site lacked visual cohesion, brand clarity, and emotional appeal. My task was to realign the digital presence with their quirky, locally-loved ice cream identity—making it vibrant, inviting, and unique to them.

How do y’all Cook Out

This branded animation was developed as a spec piece targeting Cook Out’s late-night audience, specifically Twitch users active during “real gamer hours.” The ad features three distinct characters—a video game streamer, a student, and a skater—each with a personalized Cook Out tray order that reflects their personality, habits, and lifestyle.